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Play Media Experience Program

The Play Media Experience Program helps developers build best in class user experiences through deep product integrations, while recognizing industry economics of media content verticals.

Developer benefits

  • Additional discovery and engagement opportunities across devices

  • Service fee of 15% for all applicable earnings or lower based on industry

  • Reduced thresholds to qualify for premium growth tools like promotional content

Eligibility and requirements

  • App primarily offering video, audio, or books in which users pay to consume content

  • Over 100,000 monthly active installs on Google Play

  • High quality user experience with strong Google Play rating

  • Developer account in good standing

  • Integration of specific Google platforms and APIs based on type of media content

  • Additional requirements apply depending on the type of media content

Learn more about the product requirements for each program below.

Video

  • Content

    Video programming such as movies, TV shows, live sports and live news

  • Required integrations

    Integrations for Android TV, Google TV, Cast platforms with metadata feed ingestion

  • User benefits

    Smart recommendations to easily find content, easier sign-up, and enhanced discovery

Audio

  • Content

    Music and audio content such as music streaming, internet radio, and podcasts

  • Required integrations

    WearOS, Android Auto, Android TV, and Google Cast platforms

  • User benefits

    Content discovery and continued listening across devices

Books

  • Content

    Books, audiobooks, and comics

  • Required integrations

    Tablet and foldable optimizations, Entertainment Space. WearOS and Android Auto for audiobooks apps.

  • User benefits

    Improved reading experience, content discovery, and re-engagement throughout Entertainment Space

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